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The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions

Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Amat Murjan, Azmi (2021) The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3), 30th-31st October 2019, Gombak. (Unpublished)

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Item Type: Conference or Workshop Item (Slide Presentation)
Subjects: H Social Sciences > HB Economic Theory
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: DR. NIK HZIMAN NIK MAT
Date Deposited: 16 Dec 2021 11:13
Last Modified: 16 Dec 2021 11:13
URI: http://irep.iium.edu.my/id/eprint/94876

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