IIUM Repository

DR. NIK HZIMAN NIK MAT

ASSISTANT PROFESSOR

BUSINESS ADMINISTRATION

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES, IIUM

Branding / Brand Equity, Marketing / Market Orientation, Educational Industry Management

Dr. Nik Hziman Nik Mat has a Ph.D. in Management from the University Kuala Lumpur, and a Masters of Science, Management from the Universiti Utara Malaysia. He specialises in the area of Brand Equity of Public Universities, Brand performance, Public University Management and Market Orientation. He attached to the Kulliyyah of Economics and Management Sciences, IIUM as an Asst. Professor. Dr. Nik Hziman teaches and supervises undergraduate and postgraduate students in the area of Marketing, Branding and Management

Ph.D. (Doctor of Philosophy, Management) - University Kuala Lumpur (UniKL) MSc (Master of Science, Management) - Universiti Utara Malaysia (UUM) DPIM (Diploma In Planting Industry and Management) - MARA Institute of Technology (UiTM)

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Latest Additions

  1. Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Amat Murjan, Azmi (2021) The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3), 30th-31st October 2019, Gombak. (Unpublished)
  2. Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Gaddar, Kamisan and Syed Zainol Abidin, Syed Nasirin (2021) The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, 12-13 July 2021, Virtual. (Unpublished)