Abdul Latif, Samshul Amry and Borahan, Nur Saiful Amree (2021) The effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction. In: International Conference of Languages, Education and Tourism (ICLET) 2021, 28-30 June 2021, Online / Pagoh Campus.
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Abstract
The purpose of this study is to examine the relationships and effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction. This study adopted a convenience sampling method, employing self‐administered online questionnaire approach targeting Malaysian tourists who have used any travel and tour websites. The 200 samples obtained were analyzed using multiple regression analysis using SPSS version 26. Information and interaction qualities of travel and tour websites were found to be significant factors to tourists’ usage satisfaction. Future studies could investigate the rural population in Malaysia as access and coverage to technology may be limited.
| Item Type: | Conference or Workshop Item (Plenary Papers) |
|---|---|
| Uncontrolled Keywords: | Satisfaction, travel and tour websites, Design quality, Information quality |
| Subjects: | BPG Islamic geography > BPG80 Islam and tourism. Sustainable tourism H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Languages and Management |
| Depositing User: | Dr Samshul Amry Abdul Latif |
| Date Deposited: | 07 Dec 2021 17:02 |
| Last Modified: | 08 Dec 2021 10:17 |
| URI: | http://irep.iium.edu.my/id/eprint/94422 |
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