Mahmod, Razmah and Saad, Mazni and Mashahadi, Faizah and Mohamed Sayuti, Nazura
(2021)
Consumer acceptance of nutritional dates seed innovation for a
new ice cream flavor in Malaysia.
International Journal of Business and Technopreneurship, 11 (2).
pp. 83-94.
ISSN 2231-7090
E-ISSN 2232-1543
Abstract
Date fruit is a type of fruit grown mainly in the eastern region. Favourable research findings
on date nutritional value have led to dates becoming one of the well-known fruits consumed
by many people worldwide. In general, people only consume the date flesh but throw the seed
as waste. Recent studies have indicated nutritional benefits in date seed with potential health
benefits for human beings. In relation to promoting a green environment, this study
examines consumer acceptance of the innovation of nutritional dates seed powder as the
main ingredient in producing a new ice-cream flavour in Malaysia and determines the dates'
nutrient content seed ice-cream mixture. The survey questions were adapted from the
Nielsen Global New Product Innovation Survey, Q1 2015, distributed through the Google
form application. Of the 301 respondents randomly chosen, 94% agreed that dates seed ice
cream was an innovative food with nutritional value. In contrast, 84.7% were interested in
buying the ice cream if it was available in the market. The descriptive analysis indicated that
the respondents accepted dates seed ice cream as a new ice-cream flavour with nutritional
benefits. In determining the nutrient content of the seeds of the dates in the ice cream, a
sample of the ice-cream mixture was sent to the SIRIM QAS laboratory for chemical analysis
in August 2018. The findings showed that dates seed ice cream has a high nutrient content
and calorie value, and since it contains no caffeine, it can be a substitute for coffee.
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