Mhd. Sarif, Suhaimi and Zainudin, Suhaimi and Ismail, Yusof
(2021)
Strategic planning with sejahtera ulū al-albāb approach for sustainability.
In: 2nd Kedah International Zakat Conference 2021 (KEIZAC 2021), 17-18 August 2021, Online.
Abstract
A holistic strategic planning process integrates sejahtera ulū al-albāb approach. This study argued that the sejahtera ulū al-albāb approach is powerful to provide a precise, rigorous and vigorous human-mind way. This study aims to investigate the influence of sejahtera ulū al-albāb approach in the practices of strategic planning among small and medium enterprises. The three small and medium enterprises owners’ experience in the strategic planning with sejahtera and ulū al-albāb approach has been proven from the owners’ experience in sustaining the business. There are various push and pull factors that shape the meaning of sejahtera and degree of thinking in the strategic planning for the enterprises. Notably, the three business owners of small and medium enterprises in this study mentioned that the influence of sejahtera and ulū al-albāb in their strategic planning practices is enhanced due to the grass-root networking provided by close friends, family members and the public to drive the motivation to operate the business and realizing his potential. Future researchers may want to adopt a qualitative case study method involving several small and medium enterprise owners.
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