Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)
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Abstract
The new norm has helped shaped the usage of Integrated Marketing Communication (IMC). The new norm has spurred the transformation of IMC to digisation. Islamic principles still apply despite the recent developments of IMC. As the vicegerent of Allah SWT and 'abd with the purpose of life to worship Him, Muslim key players of marketing communication need to adhere to the primary and secondary sources of Islam, Enjoining Good and Forbidding Evil is the key principle of Islamic IMC which ensures that lenient and conservative members of the Muslim market are educated of Islamic values.
Item Type: | Conference or Workshop Item (Speech/Talk) |
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Additional Information: | 2646/89653 |
Uncontrolled Keywords: | Islamic IMC, Malaysia, halal, promotions |
Subjects: | P Language and Literature > P Philology. Linguistics > P94 Communication and Islam |
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences |
Depositing User: | Dr. Aida Mokhtar |
Date Deposited: | 21 Jun 2021 20:02 |
Last Modified: | 21 Jun 2021 20:02 |
URI: | http://irep.iium.edu.my/id/eprint/89653 |
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