The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists

Saad, Mazni and Kamarizzaman, Nur Assyiqin and Ishak, Noriza and James Pratt, Thomas (2021) The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists. In: 9th AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi), 17th-18th March 2021, Bukit Tinggi, Pahang.

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Abstract

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	8533/89254
Uncontrolled Keywords:	Consumption Value; Heritage Food; Behavioral Intentions; Domestic Tourists
Subjects:	T Technology > TX Home economics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Mazni Saad
Date Deposited:	15 Apr 2021 16:16
Last Modified:	23 Jun 2021 22:09
URI:	http://irep.iium.edu.my/id/eprint/89254

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