Exploring host community perception of Panchor town for tourist destination based on social exchange theory

Saad, Mazni and Abdullah, Nabilah and Rosman, Siti Nur Hidayah (2020) Exploring host community perception of Panchor town for tourist destination based on social exchange theory. Asian Journal of Behavioural Studies, 5 (19). pp. 1-10. E-ISSN 2398-4295

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Abstract

This paper explores the significance of a rural region, the village of Panchor, as a potential nature tourism site located in Johor district of Muar, Malaysia. The study's objectives were (1) evaluating local community funding, and (2) evaluating the participation of local government. Three overlapping topics were explored based on qualitative interpretation of an interview and open-ended answers in the questionnaire: (1) group connection, (2) economic benefits, and (3) environmental attitude. The findings revealed that river-based tourism could improve the socio-economic status and the sustainability of rural areas. It also addressed the consequences and limitations of the study in this report.

Item Type:	Article (Journal)
Additional Information:	8533/87663
Uncontrolled Keywords:	Community Attachment; Economic Gains; Environmental Attitude; River-based Tourism
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Mazni Saad
Date Deposited:	13 Jan 2021 08:23
Last Modified:	21 Jun 2023 16:13
URI:	http://irep.iium.edu.my/id/eprint/87663

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