Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur

Idris, Nor Awanis and Jamaludin, Mohammad Aizat and Hazahari, Noor Yuslida and Kartika, Betania (2020) Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur. Journal of Halal Industry and Services, 3 (1). pp. 1-13. E-ISSN 2637-0891

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Abstract

Malaysia is expected to witness a greater demand for halal products due to increasing awareness of Islamic practices among the citizen. Malaysian Muslim women consumers spend more on cosmetics especially on those makeup products by international brands. For a Muslim, it is an obligatory to practice using only halal cosmetics for makeup products. Unfortunately, the halal awareness of non-food (cosmetics) is lacking among the consumers as compared to food products. This reason being that food is considered as consumable goods, while cosmetic is to be used on face and body; for external application and nothing internal. The main issue surrounding this strict practice (makeup products on face and body) concerns on the source of ingredients, either from halal or haram source. Ingredients sourced from haram materials will nullify the daily prayers of a Muslim. A study has shown that the customer’s intent to purchase cosmetic with non-certified halal is without a doubt if the halal products are not made available in the market. This eventuates to the infrequent use of halal logo by companies that produce makeup products and existing incidents of fraudulent pertaining to the halal logo in the market. Thus, the purpose of this study is to identify the factor influencing Malaysian Muslim women in purchasing of non-certified halal international brand makeup products. This study applied a qualitative approach based on library study and face-to-face interview with 20 Malaysian Muslim women consumers. The interview was recorded, transcribed, and applied to a content analysis. As a result, the findings demonstrated that the factor influencing Malaysian Muslim women in purchasing of non-certified halal international brand makeup products are divided into two, which are the (i) internal and (ii) external factors. Internal factors include quality, trust, brand, loyalty, price, effectiveness, safety, confidence, variety, and ingredients while external factors derived from the influencers such as makeup artists, internet celebrity, public figures, well-known entrepreneurs, bloggers, and Instagram-famous figure.

Item Type:	Article (Journal)
Additional Information:	7344/87615
Uncontrolled Keywords:	Halal cosmetics, international makeup products, Malaysian Muslim women, Halal awareness
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP169 Works against Islam and the Qur'an B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP173.75 Islam and economics H Social Sciences > HC Economic History and Conditions > HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5437 Purchasing. Selling. Sales personnel. Sales executives
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	12 Jan 2021 12:37
Last Modified:	12 Jan 2021 12:39
URI:	http://irep.iium.edu.my/id/eprint/87615

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