Influence of ta’awun (mutual cooperation) on responsible consumption behavior among residents of a university accommodation

Kamardin, Puteri Qartinie and Mhd. Sarif, Suhaimi and Ismail, Yusof and Zainudin, Dolhadi (2020) Influence of ta’awun (mutual cooperation) on responsible consumption behavior among residents of a university accommodation. In: 6th International Conference on Accounting, Business and Economics 2020, 16th-17th December 2020, Kuala Terengganu, Terengganu. (Unpublished)

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Abstract

Collective responsibility works with mutual cooperation among citizens. The world will be peaceful, prosperous, and justice if all citizens collectively work to achieve a sustainable world. This study explores the efforts by a group of responsible consumption advocacy in a university to create responsible consumption behaviour among residents of a university accommodation. Since the establishment of the university accommodation in 1997, the residents have wasted more than 1 tonne of food weekly. Nobody cares or bothers to correct this irresponsible behaviour. This advocacy group worked with the management of the accommodation and residents’ committee to create responsible consumption behaviour for the residents with several joint programmes within six months. The advocacy group has facilitated various responsible consumption activities on mutual cooperation with all 320 unit leaders of the accommodation, staff of the accommodation management, and municipal council. A total of 600 out of 1280 residents participated in the activities within six months. After the completion of 30 engaging activities, the advocacy group approached three staff from the management and six unit leaders of the accommodation through personal interviews. The main objective of the personal interview is to obtain the views of the management and residents of the accommodation on the influence of ta’awun in engaging with people for responsible consumption activities. The results of the personal interview showed that mutual cooperation is essential to sustain collectivism in educating people to be responsible for consumption. This study has immediate implications for the practice of mutual cooperation between the management of the accommodation and the residents with family values, trust, and bonding instead of adversarial for the sake of live and livelihood. As for the policy, the local authority to provide community programs with wholesome, holistic, and inclusiveness neighborhood.

Item Type:	Conference or Workshop Item (Invited Papers)
Additional Information:	Virtual Conference
Uncontrolled Keywords:	Ta’awun (mutual cooperation), Responsible consumption, University accommodation
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	13 Jan 2021 12:16
Last Modified:	13 Jan 2021 12:16
URI:	http://irep.iium.edu.my/id/eprint/87140

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