Sejahtera-driven integration strategies at Kawan Company

Jackson, Bethany and Mhd. Sarif, Suhaimi and Zainudin, Dolhadi (2020) Sejahtera-driven integration strategies at Kawan Company. Discussion Paper. Kulliyyah of Economics and Management Sciences. (Unpublished)

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Abstract

Integration strategies at Kawan Company enables the company to strengthen its corporate, business and functional strategies as market leader in Asia for halal frozen food. It has achieved as regional leader of halal frozen food. The emergence of new rivals in the same industry with more innovation and valuable features, Kawan Company formulated vertical and horizontal integration strategies. The Sejahtera driver for its vertical and horizontal integration embedded in the Tawhidic paradigm spiritual halalan and toyyiban with shari’ah and akhlak dimensions.

Item Type:	Monograph (Discussion Paper)
Additional Information:	3328/85527
Uncontrolled Keywords:	Sejahtera, Integration strategies, Frozen food, Malaysia
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	27 Nov 2020 22:50
Last Modified:	27 Nov 2020 22:50
URI:	http://irep.iium.edu.my/id/eprint/85527

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