Purchase intention towards alternative medicine: a study from consumers’ perspective in Malaysia

Haque, A. K. M. Ahasanul and Anwar, Naila and Yasmin, Farzana and Kumar Tarofder, Arun and Maziz, Nazmul Mohammad Hassan (2020) Purchase intention towards alternative medicine: a study from consumers’ perspective in Malaysia. Iranian Journal of Public Health, 49 (1). pp. 193-196. ISSN 2251-6085 E-ISSN 2251-6093

	PDF - Published Version Restricted to Registered users only Download (758kB) | Request a copy
	PDF (SCOPUS) - Supplemental Material Restricted to Registered users only Download (281kB) | Request a copy

Abstract

Modern medication has proven to be effective in preventing and curing many types of illnesses and prolonging life of many people. However, as mod￾ern medicines rely on the issuance of synthetic med￾ications, they produce negative side effects that practically supersedes the advantages that one gains from using them. Therefore, consumers are in search of other types of medications particularly, alternative medicines. I

Item Type:	Article (Letter)
Additional Information:	5056/83119
Uncontrolled Keywords:	Purchase intention, Alternative medicine, Consumer perspective, Malaysia
Subjects:	R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	29 Sep 2020 10:37
Last Modified:	23 Oct 2020 04:59
URI:	http://irep.iium.edu.my/id/eprint/83119

Actions (login required)

View Item