Rizal, Ali Faris and Saad, Mazni
(2019)
The effectiveness of travel blogs on consumers’ travel planning.
In: 1st Research Colloquium on Tourism & Hospitality, 17 December 2019, Studio 4, Kulliyyah of Languages and Management.
(Unpublished)
Abstract
This research explores the effectiveness of travel blogs on consumers’ travel planning through information search, decision making and visual communication. There is an uncertainty of tourist services information from travel blogs that have affected consumers’ travel planning in addition to the functions of travel blogs are not as prevalent as it is mostly used in the advantage of Destination Marketing Organizations (DMOs). This research proposes two research questions which are travel blogs have the functions that affect consumers’ travel planning and to what degree travel blogs could influence travel planning. This research uses quantitative approach in which questionnaire is used for the instrument and the targeted population is on Education Hub Pagoh. A total of 54 respondents is obtained from the distributed instrument. The results are run through Pearson correlation analysis followed by regression analysis in which this research shows that effectiveness, information search, decision making and visual communication has a positive relationship with each other but not all variables are significant for use. This research shows that the functions of travel blogs as well as the degree of influence are present which reflects on the effectiveness of it.
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