A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website

Mokhtar, Aida (2015) A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website. In: Youths, Media, Politics: A New Identity. UNIMAP, Kangar, Perlis, pp. 29-41. ISBN 978-967-0922-07-2

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Abstract

In 2012, one of the biggest rallies in the past decade took place in Malaysia calling for electoral reform (BBC NEWS Asia 2012). This rally took place amidst the ambience of the 13th General Election campaigning. The involvement of Bersih in the rally spurred my study of its webpage through a semiotic analysis with focus given to cultural values.

Item Type:	Book Chapter
Additional Information:	2646/72854
Uncontrolled Keywords:	semiotic analysis, individualism, collectivism
Subjects:	P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr. Aida Mokhtar
Date Deposited:	04 Jul 2019 11:27
Last Modified:	04 Jul 2019 11:27
URI:	http://irep.iium.edu.my/id/eprint/72854

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