The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising

Mokhtar, Aida (2015) The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising. In: 6th Global Islamic Marketing Conference, 6-8 May 2015, Turkey. (Unpublished)

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Abstract

Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge and Steiner (1961). It depicts the various steps prospective consumers go through before making a purchase. Advertising is the force that is able to move consumers along the different steps. The purpose of life for a Muslim is to worship Allah. In view of this, all Muslims should receive guidance from the Qur’an and Sunnah. Advertising effectiveness has to be examined in accordance with these sources. A framework amalgamating a hierarchy of effects model and Islamic principles is created to assist advertisers in their decision making.

Item Type:	Conference or Workshop Item (Other)
Additional Information:	2646/72823
Uncontrolled Keywords:	The lavidge and steiner hierarchy; Effects model for advertising; framework of Islamic advertising
Subjects:	P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr. Aida Mokhtar
Date Deposited:	01 Jul 2019 09:10
Last Modified:	01 Jul 2019 09:10
URI:	http://irep.iium.edu.my/id/eprint/72823

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