Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?

Saad, Mazni and Abdul Rahman, Nadhirah and Umadi, Muhammad Fikri (2018) Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste? In: 4th ABRA International Conference on Quality of Life (AQoL2018Istanbul), 3rd-6th Nov. 2018, Istanbul, Turkey.

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Abstract

Malaysia is popular among gastronomy tourists where many of international travellers visit the country—besides other reasons—to try a diverse range of food offered by the multi-ethnic food vendors. About 17% of 26.76 million tourist arrivals in 2016 spent on food. The focus of this study is to get an insight into the tourists’ experience and evaluate the elements of experience that would lead to their revisit to the local food vendors. The study of purchase intention, aimed as a measure of the potential return visit of international tourists to the country, could benefit the tourism industry and the country’s foreign exchange.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	8533/68203
Uncontrolled Keywords:	Environmental Factors; Gastronomy Tourism; Malaysian Local Food, Purchase Intention
Subjects:	T Technology > TX Home economics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Mazni Saad
Date Deposited:	05 Dec 2018 09:21
Last Modified:	15 Jul 2019 15:17
URI:	http://irep.iium.edu.my/id/eprint/68203

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