Analysing media effects: The third-person effect on party members

Idid, Syed Arabi and Mohamed, Shafizan (2006) Analysing media effects: The third-person effect on party members. In: Mass Media Diversity In Changing Times. Penerbit Universiti Sains Malaysia, Pulau Pinang, pp. 76-105. ISBN 983-3391-83-4

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Abstract

This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A study was conducted on Malaysian registered voters in 2004. The result showed that the respondents believed that the mainstream media that included newspaper and television were more influential on government supporters rather than on the opposition supporters and the non-patisan respondents.

Item Type:	Book Chapter
Additional Information:	3279/61485
Uncontrolled Keywords:	media effects,third-person effect, party members
Subjects:	H Social Sciences > H Social Sciences (General) > H10 Societies H Social Sciences > H Social Sciences (General) > H61.8 Communication of information H Social Sciences > HM Sociology J Political Science > JC Political theory J Political Science > JQ Political institutions Asia
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr Shafizan Mohamed
Date Deposited:	23 Jan 2018 15:18
Last Modified:	23 Jan 2018 15:18
URI:	http://irep.iium.edu.my/id/eprint/61485

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