An exploration of mobile money transfer service adoption among Islamic bank customers in Somalia

Mohamed Suleiman, Dauud and Hamdan, Hamdino (2017) An exploration of mobile money transfer service adoption among Islamic bank customers in Somalia. In: 4th International Conference on Management and Muamalah 2017 (ICoMM 2017), 7th-8th Nov. 2017, Putrajaya, Malaysia. (Unpublished)

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Abstract

The world is changing rapidly due to technology, which is becoming an increasing necessity in the daily lives of people. Mobile Money Transfer Service (MMTS) is an alternative form of cash money that demonstrates the concept of electronic payment. Dahabshiil Bank International and Salam Somali Bank adopted MMTS in Somalia in partnership with a telecommunication company provider for MMTS. There has been no prior study conducted on the important factors affecting the adoption of MMTS among Islamic banking customers in Somalia. Based on the extended Theory of Technology Acceptance Model (TAM), perceived usefulness, perceived ease of use, perceived trust and perceived risk are used as predictors. The main objective of this study is to explore the customer acceptance on the important factors that influence the MMTS adoption among Islamic bank customers in Somalia. The target population of the study is Somali residents who use the MMTS and have bank accounts. This research, using statistical methods, collected data from 404 customers. The result of this study shows that the factors that influence the adoption of MMTS are perceived ease of use, perceived usefulness, perceived trust, which were found to be positive and significant while perceived risk was negative and significant.

Item Type:	Conference or Workshop Item (Invited Papers)
Additional Information:	6883/60833
Uncontrolled Keywords:	Mobile money transfer service (MMTS), Somalia, Technology Acceptance Model (TAM)
Subjects:	H Social Sciences > HG Finance > HG179 Personal finance
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	dr hamdino hamdan
Date Deposited:	10 Jan 2018 10:18
Last Modified:	25 Jan 2018 16:50
URI:	http://irep.iium.edu.my/id/eprint/60833

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