Osman, Syamsul Fozy and Sheikh Ahmad, Ismail
(2017)
The driven readers amongst private higher education
institution students: a case study.
Pertanika Journal of Social Science and Humanities, 25 (3).
pp. 1213-1226.
ISSN 0128-7702
E-ISSN 2231-8534
Abstract
The development of reading habits and the detrimental effects of its decline are intriguing
issues to the proponents of reading. Findings or related research around the globe have
resulted in discomforting outcomes, giving an indication that the habit is now facing a
challenging period. However, an interesting phenomenon observable is that despite the
unfavourable circumstances, there are individuals who are avid readers. This case study
attempts to gather in-depth information on what motivates and influences private higher
education institution students to become avid readers. Employing qualitative methods,
information from two informants were analysed for essential clues on how motivation
to read could be catalysed and sustained. Eleven major themes, namely, enjoyment, selfdevelopment,
self-initiative, social support, reading friendly environment, unfriendly
reading environment, reading motivates reading, curiosity motivates reading, author
attraction, alliteracy awareness and spiritually motivated, surfaced from the analysis and
they could prove invaluable towards the development of strategies to inculcate the reading
habit.
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