Mixed method in political communication research: the study of media usage & voting behavior as a case analysis

A. Manaf, Aini Maznina and Tengku Mohd Azzman, Tengku Siti Aisha (2017) Mixed method in political communication research: the study of media usage & voting behavior as a case analysis. E-Bangi: Journal of Social Sciences and Humanities, Special Issue (1). pp. 24-33. ISSN 1823-884x

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Abstract

The study of political communication has expanded in recent decades, concurrent with the emphasis on examining the state of the field, but neglecting the examination on the research methodology employed in the field. While previous work in this area has mainly utilised a particular single methodology of either a quantitative or a qualitative approach, this paper discusses the application of mixed methods in political communication, by reviewing an example from the authors’ empirical study conducted on media usage and voting behaviour among youth in Malaysia. This paper discusses the advantages of using the mixed methods approach in political communication research, processes as well as challenges related to mixed method in relation to media and voting behaviour study. Implications of mixed method in political communication research are also discussed.

Item Type:	Article (Journal)
Additional Information:	4622/58898 Special issues: (Methodology in Electoral and Media Studies: Issues and Challenges)
Uncontrolled Keywords:	interview, media usage, mixed method, political communication, survey
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen
Date Deposited:	30 Oct 2017 10:31
Last Modified:	17 May 2018 14:28
URI:	http://irep.iium.edu.my/id/eprint/58898

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