| 1 | “Do we really have to talk about that?”: avoiding covid-19 topics with close contacts | 1464 |
| 2 | Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective | 1182 |
| 3 | Factors predicting the trend of using iTa'leem among lecturers in International Islamic University Malaysia (IIUM) | 1011 |
| 4 | The relationship of individual well-being and working environment with job satisfaction among factory workers in Malaysia | 993 |
| 5 | The mediating effect of job satisfaction on leadership styles and organisational commitment among employees from three tourism villages in Indonesia | 919 |
| 6 | The mediating effect of employee’s job satisfaction on the relationship between transformational leadership style and employee well-being among Malaysian academics | 900 |
| 7 | Mixed method in political communication research: the study of media usage & voting behavior as a case analysis | 880 |
| 8 | Managing social media health information seeking on COVID-19: The perspective of staff and students from a Malaysian public university | 853 |
| 9 | Examining intercultural differences in close friendship maintenance on Facebook: a relational dialectics perspective | 828 |
| 10 | Celebrity-fan engagement on Instagram and its influence on the perception of hijab culture among Muslim women in Malaysia | 826 |
| 11 | Usage of blackboard and academic performance of university students: a partial least square approach | 800 |
| 12 | The impact of leadership style and staff well-being on job satisfaction among academic staff in a Malaysian public university | 796 |
| 13 | Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352) | 776 |
| 14 | Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use | 774 |
| 15 | Celebrity fan-engagement on Instagram and how it influences perceptions on hijab culture among young Muslim women in Malaysia | 772 |
| 16 | Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan | 772 |
| 17 | Religiosity and its impact on Twitter use and viewing of Islamic reality television shows among university students in Malaysia | 748 |
| 18 | Exploring the use of social media during the 2014 flood in Malaysia | 728 |
| 19 | Managing social media INFORMATION during the Covid-19 pandemic: The TMIM perspective | 728 |
| 20 | Factors explaining party support during the COVID-19 pandemic: The leadership role | 722 |
| 21 | Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia | 708 |
| 22 | Examining intercultural differences in close friendship maintenance on Facebook: a relational dialectics perspective | 696 |
| 23 | Social adaptation among international students in Malaysia: the uncertainty reduction perspective | 684 |
| 24 | Customers' perception of Air Asia's facebook marketing activities: A case study of the aviation industry in Malaysia | 679 |
| 25 | Using the theory of motivated information management to understand direct information seeking on COVID-19 from close contacts | 614 |
| 26 | Examining factors that influence IIUM students’ involvement in da’wah activities via social media | 611 |
| 27 | Understanding academic misconduct among IIUM students during RTL phase: the role of social presence & religiosity | 568 |
| 28 | Do we really have to talk about that? Avoiding COVID-19 topics with close contacts. | 538 |
| 29 | Politic through da’wah on facebook: exploring da’wah strategy in women’s political communication | 532 |
| 30 | Netflix binge-watching, parasocial interaction, and loneliness among Malaysian university students during the COVID-19 pandemic | 509 |
