Web usage mining: A review of recent works

Omar, Rosli and Md Tap, Abu Osman and Abdullah, Zainatul Shima (2015) Web usage mining: A review of recent works. In: 2014 the 5th International Conference on Information and Communication Technology for the Muslim World (ICT4M 2014), 17th November - 18 November 2014, Kuching, Sarawak.

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Abstract

Web mining is the application of data mining on web data and web usage mining is an important component of web mining. The goal of web usage mining is to understand the behavior of web site users through the process of data mining of web access data. Knowledge obtained from web usage mining can be used to enhance web design, introduce personalization service and facilitate more effective browsing. This paper presents a review of literature containing latest works done in this field. Our objective is to provide an overview of web usage mining concepts relevant to pattern mining phase of web usage mining process. We provide review of pattern discovery algorithms which utilize association rules, classification and sequential patterns, and since sequential pattern mining is gaining much interest from WUM research community extra emphasis is given to related papers

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	5996/55310
Uncontrolled Keywords:	data mining; web usage mining; sequential patterns, association rules
Subjects:	T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101 Telecommunication. Including telegraphy, radio, radar, television
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User:	Dr Zainatul Shima Abdullah
Date Deposited:	07 Sep 2017 16:21
Last Modified:	07 Sep 2017 16:24
URI:	http://irep.iium.edu.my/id/eprint/55310

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