An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective

Rahman, Sabbir and Haque, A. K. M. Ahasanul (2011) An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective. Indian Journal of Commerce and Management Studies, 2 (5). pp. 1-11. ISSN 2229-5674

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Item Type:	Article (Journal)
Additional Information:	5056/3956
Uncontrolled Keywords:	Malaysian consumers, brand, price, quality
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	28 Sep 2011 09:59
Last Modified:	25 Jun 2013 16:19
URI:	http://irep.iium.edu.my/id/eprint/3956

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