Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia

Ahmad, Siti Nor Bayaah and Juhdi, Nurita (2010) Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5 (2). pp. 105-118. ISSN 1833 - 8119

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Abstract

This study attempted to gain knowledge about consumers’ intention to purchase organic food products and their demographic characteristics. Data were collected in supermarkets within 3 different areas in Klang Valley, Malaysia using mall-intercept approach. A total of 177 respondents were generated. The data obtained from the survey were analyzed using chi-square test, ANOVA, correlation analysis and multiple linear regression tests. Result indicated that the intention to purchase organic products were heavily influenced by the perception on organic product worth of purchase and the belief on the safety and health aspect of the product. Respondents were divided into organic buyers and non-buyers categories. Among the organic buyers majority consumers believed organic food to be healthier, tastier and better for environment compared to conventional food.

Item Type:	Article (Journal)
Additional Information:	6665/2882
Uncontrolled Keywords:	Malaysia, Organic Foods, Purchase Intention, Environmental friendly, Demographics
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	Dr. Nurita Juhdi
Date Deposited:	06 Oct 2011 14:44
Last Modified:	06 Oct 2011 14:44
URI:	http://irep.iium.edu.my/id/eprint/2882

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