Solaiman, Mohammed and Yasmin, Sanoara and Haque, A. K. M. Ahasanul
(2012)
Issues of consumerism in Bangladesh: present status and challenges.
International Journal of Scientific and Research Publications, 2 (3).
pp. 1-7.
ISSN 2250-3153
Abstract
Consumerism is the organized movements of
conscious consumers against the sellers to protect their rights.
Extant consumerism literature mainly focused on developed
countries while the conditions of developing countries are largely
ignored by the researchers. This paper is an effort to explore the
present status, related issues and challenges of consumerism in
Bangladesh, i.e. from a developing country perspective.
Empirical data, however, evidence that 85 percent of the sample
respondents are away from consumerism. The collected data
reveals that the areas of consumer deception are adulteration,
miss-branding, poor sales service, deception in advertising and
poor marketing information system etc. Further, the survey
results identified that the factors of consumer deception are -
illiteracy, lack of consumer consciousness, absence of consumer
legislation, inadequate role of consumer interest groups and
indifference of law enforcing agencies, etc. Finally, the paper
recommends in support of healthy growth of consumerism global
context in general and in Bangladesh in particular.
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