Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana and Khatibi, Ali and Tarofder, Arun Kumar (2012) Case studies. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 127-160. ISBN 9789674182069
![[img]](http://irep.iium.edu.my/style/images/fileicons/application_pdf.png)
|
PDF
- Published Version
Download (423kB) | Preview |
Official URL: http://rms.research.iium.edu.my/bookstore/default....
| Item Type: | Book Chapter |
|---|---|
| Additional Information: | 5056/25342 |
| Uncontrolled Keywords: | case studies, Prima-Agri Products Sdn. Bhd., Giordano, GIANT, KHIND Holdings Berhad, KFC, McDonalds, Toyota, |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences |
| Depositing User: | Prof. Dr Ahasanul Haque |
| Date Deposited: | 03 Aug 2012 10:20 |
| Last Modified: | 03 Aug 2012 10:20 |
| URI: | http://irep.iium.edu.my/id/eprint/25342 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics