Haque, A. K. M. Ahasanul (2012) Strategy for consumer brand preferences. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 1-10. ISBN 9789674182069
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Official URL: http://rms.research.iium.edu.my/bookstore/default....
| Item Type: | Book Chapter |
|---|---|
| Additional Information: | 5056/25338 |
| Uncontrolled Keywords: | consumer, brand |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences |
| Depositing User: | Prof. Dr Ahasanul Haque |
| Date Deposited: | 03 Aug 2012 09:56 |
| Last Modified: | 03 Aug 2012 09:56 |
| URI: | http://irep.iium.edu.my/id/eprint/25338 |
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