Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products

Ahmad, Siti Nor Bayaah and Juhdi, Nurita and Jasin, Djasriza and Saidon, Janiffa (2009) Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products. The Business Review Cambridge, 13 (2). pp. 170-177. ISSN 1553-5827

Preview

PDF (Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products) - Published Version Download (1MB) | Preview

Abstract

The study investigates the purchasing behaviour among young female consumers toward cosmetic products. Our paper will discuss the underlying theoretical perspectives that support our proposition and illustrate the various components that might influence the young female behaviour in this particular marketplace. The analysis and investigation is based on cosmetic industry in terms of comparing these young female consumers’ purchase intention of local brand against imported cosmetic brands. The study is taking into consideration two independent variables (influence of role model and ethnocentric tendency) and suggests that differences should exist due to psychological factors.

Item Type:	Article (Journal)
Additional Information:	6665/15702
Uncontrolled Keywords:	Cosmetic,female, ethnocentrism, role model, Mlaysia
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Ahmad Ibrahim Kulliyyah of Laws > Department of Civil Law
Depositing User:	Dr. Nurita Juhdi
Date Deposited:	01 Feb 2012 14:45
Last Modified:	23 Apr 2012 07:37
URI:	http://irep.iium.edu.my/id/eprint/15702

Actions (login required)

View Item