Jamaludin, Mohammad Aizat and Rosli, Nur Liana Izzaty and Ruzulan, Zulaipa and Mohd Yazid, Abdullah Fahim and Ahmad Fadzillah, Nurrulhidayah and Muflih, Betania Kartika (2026) Assessing Muslim-friendly rural tourism readiness in Balik Pulau, Malaysia: an exploratory case study. Journal of Islamic, Social, Economics and Development (JISED), 11 (87 Special Issue). pp. 601-619. E-ISSN 0128-1755
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Abstract
Balik Pulau, on the western side of Penang Island, combines orchards, rural landscapes, agricultural heritage, creative enterprises and family-oriented attractions. Yet its readiness to operate as an integrated Muslim-friendly rural tourism destination remains insufficiently documented. This study assesses five attraction clusters: Container Art Kampung Terang and countryside cycling, Countryside Stables, Lokarisma Studio, Bao Sheng Durian Farm and Audi Dream Farm. An exploratory qualitative case study was conducted through structured document analysis of official standards, institutional sources, operator webpages and peer-reviewed literature available. Evidence was coded against nine dimensions that integrate faith-based needs, destination-supply readiness and Maqasid al-Shariah. Balik Pulau demonstrates strong potential in nature-based recreation, agricultural and creative learning, family bonding and local enterprise. However, publicly verifiable evidence remains uneven for halal food assurance, prayer and ablution access, water-friendly washrooms, privacy, accessibility, safety procedures and formal Muslim-friendly recognition. The attractions should therefore be characterised as potentially Muslim-friendly rather than certified or fully ready.
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