Mhd. Sarif, Suhaimi and Hidayatullah, Rakhmad Agung and Firmansah, Yayan (2026) Ubudiyyah in action at Syarikat Sam Luhur: growing a business by preserving a mission. IUM Journal of Case Studies in Management, 17 (3). pp. 107-126. ISSN 2810-2327 E-ISSN 2710-7175
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Abstract
This teaching case presents the entrepreneurial journey of Mr. Sam Luhur, founder of Syarikat Sam Luhur, whose business philosophy is grounded in 'ubudiyyah(total devotion to Allah) and the Tawhidic paradigm of Ummatic Excellence. Beginning as a university student operating a small printing business while pursuing a Bachelor of Business Administration, Mr. SamLuhurgradually diversified into government printing, educational travel, Umrah services, property brokerage, and agricultural enterprises. Throughout more than 26 years of entrepreneurship, he consistently viewed business not merely as an economic activity but as a platform for da'wah, community empowerment, humanitarian service, leadership development, and institution-building. Guided by his Murabbi Mursyid, Islamic scholars, and the educational philosophy of Pondok Modern Darussalam Gontor, Mr Sam Luhur developed enterprises that integrated commercial sustainability with spiritual purpose through social, relational, and spiritual capital. The case also explores ethical dilemmas involving customer trust, integrity, succession without biological heirs, and the preservation of organisational values beyond the founder. It concludes with Sam's strategic dilemma of whether to continue expanding his businesses, consolidate them into enduring mission-driven institutions, or establish productive waqf-inspired initiatives that sustain education, elderly care, and community development. The case enables discussion of strategic management, Islamic entrepreneurship, stakeholder stewardship, succession planning, and the long-term sustainability of values-based enterprises.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | 'Ubudiyyah; Tawhidic Entrepreneurship; Ummatic Excellence |
| Subjects: | BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences |
| Depositing User: | Dr Suhaimi Mhd Sarif |
| Date Deposited: | 18 Aug 2026 09:38 |
| Last Update: | 18 Aug 2026 09:38 |
| Queue Number: | 2026-08-Q4787 |
| URI: | http://irep.iium.edu.my/id/eprint/130852 |
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