Alam, Iftikhar and Almajwal, Ali Madi and Zeb, Falak and Wahab, Qazi Noorul and Khattak, Muhammad Muzaffar Ali Khan and Ahmed, Qamar Uddin and Al-Ketbi, Alfan (2026) Assessing the credibility and quality of Urdu Youtube videos on diet and type 2 diabetes. Advances in Obesity, Weight Management & Control, 16 (1). pp. 1-9. E-ISSN 2378-3168
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Abstract
Background: High-quality and reliable online videos are an effective source of health edu- cation. No information is available on the general and educational quality of online YouTube videos in the Urdu language. Objectives: The main objective of this research was to assess the content and production values of type 2 diabetes (T2D) and nutrition videos available in Urdu on YouTube. Methods: Using a set of keywords, we searched for videos on YouTube on nutrition and diet in T2D. For the final analysis,144 videos in Urdu were considered. We used the Journal of the American Medical Association (JAMA) score, the Global Quality Score (GQS), the DISCERN score, and the diabetic diet score (DDS) to assess the quality and reliability of the information presented in the videos. Results: the mean (std) video views were 28527.1 (4211.4), and the video power index was 24.2 (5.2). Academic and research institutions accounted for the largest share of contributors (19.4%), while ‘diabetes-specific information’ was the most popular type of uploaded content (44.4%). Video reliability was low in 22.2% of cases, educational quality was low in only 5% of cases, general quality was excellent in 6.9% of cases, and diabetic specific nutrition education quality was poor in the vast majority (73.6% of cases) based on the JAMA, GQS, DISCERN, and DDS scoring systems. For video messaging purposes, logical appeals were more prevalent than emotional appeals. In addition, the ‘prevention’ frame was the most com- mon among the available video frames. Finally, comments on videos were mostly in the Urdu language, with almost equal prevalence of negative and positive comments. Conclusion: While nutrition-specific T2D videos have a substantial viewership, most of the- se suffer from low reliability and quality. There is an urgent need to work on how to access the most reliable videos on nutrition for diabetes from more reputable sources that guarantee standardization of video quality and take into account the simplification of information trans- mission in order to reach lay audiences.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | diabetes, diet and nutrition, youtube videos, urdu, patient education |
| Subjects: | R Medicine > RM Therapeutics. Pharmacology R Medicine > RM Therapeutics. Pharmacology > RM216 Diet Therapy. Clinical Nutrition |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Allied Health Sciences Kulliyyah of Pharmacy |
| Depositing User: | Prof Dr Muhammad Muzaffar Ali Khan Khattak |
| Date Deposited: | 23 Jul 2026 12:09 |
| Last Update: | 23 Jul 2026 12:09 |
| Queue Number: | 2026-07-Q4069 |
| URI: | http://irep.iium.edu.my/id/eprint/129935 |
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