Assessing the implementation challenges of shariah-compliant in Muslim-friendly tourism destinations: a global perspective

Yahya, Bushroh and Ruzulan, Zulaipa and Tumiran, Mohd Amzari and Jamaludin, Mohammad Aizat and Mahalle, Norliza and Khalid, Mohammad Mahyuddin (2026) Assessing the implementation challenges of shariah-compliant in Muslim-friendly tourism destinations: a global perspective. Quantum Journal of Social Sciences and Humanities, 7 (2). pp. 95-105. E-ISSN 2716-6481

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Abstract

Many cities and resorts have become more aware of Muslim visitors recently and have accordingly been striving, in one way or another, to accommodate these travellers. Despite its increasing relevance, the implementation of Shariah-compliant practices in various Muslim-friendly tourism destinations remains uneven and complex. This review primarily seeks to determine the main challenges faced in adopting Shariah-compliant methods within Muslim-friendly tourism locations from a global viewpoint. This research paper is framed based on a narrative review methodology evaluating and combining the pre-existing research about Shariah-compliant practices' introduction obstacles in the Muslim-friendly tourism category. The results show several implementation challenges of shariah-compliant practices in Muslim-friendly tourism destinations from a global perspective, including: (a) inconsistent interpretation of shariah standards across regions; (b) high costs and resource constraints for small and medium-sized enterprises (SMEs); (c) cultural resistance and lack of awareness among local staff and communities; (d) regulatory and policy gaps in non-Muslim-majority countries; and (e) perception of exclusivity deterring broader market appeal. In conclusion, this study demonstrates that the implementation of Shariah-compliant practices in Muslim-friendly tourism destinations is shaped by a combination of regulatory inconsistencies, resource constraints, cultural resistance, and market perception challenges

Item Type:	Article (Journal)
Uncontrolled Keywords:	Muslim-friendly tourism, shariah-compliant practices, halal tourism challenges, destination governance, inclusive tourism
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues BPH Islamic Economics > BPH111.4 Halal issues. Fatawa BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH Islamic Economics > BPH117.5 Halal Education, Halal Training BPN Islamic art and architecture > BPN87 Muslim friendly and halal services
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	13 May 2026 16:50
Last Modified:	13 May 2026 16:50
Queue Number:	2026-05-Q3279
URI:	http://irep.iium.edu.my/id/eprint/128903

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