Jamaludin, Mohammad Aizat and Rosli, Nur Liana Izzaty and Ibrahim, Muhammad Irhammudi (2025) Islamic media algorithms and halal perception in Malaysia. Journal of Halal Science and Management Research, 1 (1). pp. 170-178. E-ISSN 3093-8368
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Abstract
In today’s algorithm-driven digital age, Islamic and Halal content is often promoted not for its authenticity or quality, but for its ability to attract engagement, frequently amplified by deceptive artificial intelligence (AI) systems. This article examines how viral trends and algorithms shape public perceptions of the Halal concept online, particularly through sensational, divisive, or misleading Islamic content. The study aims to assess Muslim users’ responses to online Halal-related material and evaluate the influence of algorithmic curation on their perceptions and decisions. Using a qualitative approach such as content analysis, findings reveal that platform algorithms contribute to misinformation, confusion, and a distorted understanding of Halal principles. Furthermore, the absence of specific digital ethics guidelines for Islamic-Halal content enables misuse of the “halal” label. This paper proposes an Islamic media ethics framework grounded in Maqasid Shariah and digital media literacy to promote authentic, responsible, and positive online discourse. The study underscores the need for proactive governance and collaboration between media actors, policymakers, and Halal authorities to safeguard the integrity of Islamic content in the digital sphere
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | AI ethics, Digital literacy , Halal content , Islamic media, Maqasid Syariah |
| Subjects: | BPH Islamic Economics > BPH111.4 Halal issues. Fatawa BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH Islamic Economics > BPH117.5 Halal Education, Halal Training BPH Islamic Economics > BPH122 Consumption. Halal issues. Specific products. Food and drink H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | International Institute for Halal Research and Training (INHART) |
| Depositing User: | Dr. Mohammad Aizat Jamaludin |
| Date Deposited: | 12 Mar 2026 10:40 |
| Last Modified: | 12 Mar 2026 10:40 |
| Queue Number: | 2026-03-Q2530 |
| URI: | http://irep.iium.edu.my/id/eprint/127874 |
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