Muhibbah frozen unified Tawhidic balancing growth, workforce care, and product integrity

Mhd Sarif, Suhaimi and Muhamad Ibrahim, Najhan and Abdul Razak, Arbaiah and Abdul Sabian, Nur Arfifah and Abdul Wahid, Mohamad Fikri (2026) Muhibbah frozen unified Tawhidic balancing growth, workforce care, and product integrity. IIUM Journal of Case Studies in Management, 17 (1). pp. 61-75. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

This case examines Muhibbah Frozen, a Malaysian small food manufacturing enterprise navigating growth decisions under capacity, financial, and ethical constraints. Faced with competing purchase orders, the founder, Ismail Muhibbah, must balance expansion opportunities against workforce well-being, product integrity, and long-standing community trust. Drawing on lived entrepreneurial experience, industry advice, government training, and Tawhidic epistemology, the case highlights how strategic decisions are moral acts shaped by intention, stewardship, and accountability. The case invites discussion on selective growth, stakeholder balance, and how faith-informed reasoning can guide sustainable enterprise development toward ummatic excellence rather than rapid scale alone

Item Type:	Article (Journal)
Uncontrolled Keywords:	Tawhidic Epistemology, Ethical Growth Strategy
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5549 Personnel management
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	13 Feb 2026 11:37
Last Modified:	13 Feb 2026 11:37
Queue Number:	2026-02-Q2134
URI:	http://irep.iium.edu.my/id/eprint/127418

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