Community’s pride of Belanja Sedap Mart

Mhd Sarif, Suhaimi and Abdul Razak, Dzuljastri and Zainudin, Dolhadi and Yahya, Rohaziah (2026) Community’s pride of Belanja Sedap Mart. IIUM Journal of Case Studies in Management, 17 (1). pp. 36-45. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

This case explores the entrepreneurial journey of Jamil, a former army staff sergeant, who transforms a modest neighbourhood minimarket into a community anchor that supports local food security. Jamil leverages his military values of discipline, perseverance, and service to overcome financial hardship, narrow margins, and evolving retail competition by diversifying into side businesses and adapting to changing consumer trends. His story highlights leadership through humility, innovation in micro-business operations, and profound community engagement. The case offers rich insights for understanding veteran entrepreneurship, small businesses' resilience, and the social role of neighbourhood stores in sustaining community well-being

Item Type:	Article (Journal)
Uncontrolled Keywords:	Community-based entrepreneurship; retail resilience; small business
Subjects:	BPH Islamic Economics > BPH106.3 Consumption. Principles of consumption. Halalan toyyiban BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART) Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	12 Feb 2026 16:56
Last Modified:	12 Feb 2026 16:56
Queue Number:	2026-02-Q2131
URI:	http://irep.iium.edu.my/id/eprint/127415

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