Travel hurdles and dark tourism destinations: Unraveling Malaysian tourists’ visit intentions

Saad, Mazni and Murad, Nur Farradilla and Md Kassim, Normalini and Ahmad, Aznita (2025) Travel hurdles and dark tourism destinations: Unraveling Malaysian tourists’ visit intentions. Turyzm/Tourism, 35 (2). pp. 75-85. ISSN 0867-5856 E-ISSN 2080-6922

Preview

PDF Download (3MB) | Preview

Abstract

Dark tourism is associated with death and tragedy, and these sites attract visitors for education, leisure and historical interest with motivations including media portrayals and amusement. The research explores visitor motivations and emotional experiences in Malaysia, aiming to understand travel constraints and enhance awareness and interest, addressing gaps in local literature and practical strategies. Dark tourism in Malaysia needs more marketing and higher awareness. Despite its potential, it fails to attract tourists due to inadequate promotion and the need for more attention from authorities, industry growth is hindered. Aquantitative study using aself-administered survey targeting visitors and non-visitors to dark tourism sites in Malaysia, employed non-probability and purposive sampling. One hundred and fifty data sets were collected from Google Forms distributed through WhatsApp and Twitter for one month. Though the theory of reasoned action confirmed the structural model, the results show that all three hypotheses are rejected. This indicates that the underlying reasons based on the results need further investigation

Item Type:	Article (Journal)
Uncontrolled Keywords:	ark tourism, leisure constraints, Malaysia, theory of reasoned action, visit intention
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	AP Dr. Mazni Saad
Date Deposited:	22 Dec 2025 08:07
Last Modified:	22 Dec 2025 08:07
Queue Number:	2025-12-Q1262
URI:	http://irep.iium.edu.my/id/eprint/126365

Actions (login required)

View Item