Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul and Abdul Razak, Dzuljastri and Che Embi, Nor Azizan (2025) Impact of ESG integration on maintaining consumer trust towards sustainable packaging in Bangladesh. International Journal of Innovative Research and Publications, 5 (12). pp. 83-101. E-ISSN 2785-826X
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Abstract
The results of this research study identified the potential impacts of environmental, social and governance integration on the customers’ trust in sustainable packaging practices in Bangladesh. When customer demand for eco-friendly products increases, companies need to align their corporate activities with ESG standards to maintain credibility and a competitive advantage. This study employed purposive sample techniques and collected 375 observations via semi-structured survey questionnaires from both direct and online data gathering for structural equation modeling analysis. The SEM analysis was performed with SPSS and AMOS version 25. The research found that business credibility is a mediator of ESG efforts and customer trust. To explain how transparency and accountability can sustain trust, stakeholder and signaling theories are used. Results showed that ESG principles (environmental, social and governance)can improve Bangladesh firms' social authority to operate and build trust in consumers. In this study, the behavioral impact of the ESG disclosure on consumer behaviour in underdeveloped economies like Bangladesh is better understood and policy implications for sustainable packaging industries. The findings of this research will be particularly beneficial for both manufacturers, marketers and government authorities to establish effective strategies to implement ESG components in the sustainable packaging sector. Hence, the study will enhance the researchers’ ability to discover more variables to examine factors that significantly influence consumer trust, particularly in green packaging industries.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | ESG Integration, Consumer Trust, Sustainable Packaging, Corporate Credibility, Stakeholder Theory, SEM-AMOS |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration |
| Depositing User: | Prof. Dr Ahasanul Haque |
| Date Deposited: | 14 Dec 2025 18:54 |
| Last Modified: | 14 Dec 2025 18:54 |
| Queue Number: | 2025-12-Q595 |
| URI: | http://irep.iium.edu.my/id/eprint/125289 |
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