Haider, Anif Raza and Maulan, Suharni (2025) Charting the future of digital retail adoption in malaysia: an interdisciplinary research agenda. Charting the Future of Digital Retail Adoption in Malaysia: An Interdisciplinary Research Agenda, 11 (2). pp. 77-90. ISSN 2289-2125 E-ISSN 2637-0301
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Abstract
The rapid shift toward digitalisation in Malaysia’s retail sector, accelerated by the COVID-19 pandemic, has intensified the need for a deeper understanding of digital retail adoption. While existing studies often rely on established technology adoption models, these frameworks tend to overlook critical social, institutional, and environmental dimensions. This theoretical paper identifies significant gaps in the current literature and argues for an interdisciplinary research agenda tailored to the Malaysian context. It highlights the limitations of narrow, technologycentric perspectives and calls for integrated approaches that draw from business studies, information systems, sociology, public health, and policy analysis. By examining issues such as SME digital capacity, labour well-being, platform governance, sustainability, and the urbanrural digital divide, this article outlines six key research directions for future inquiry. These include the development of context-specific adoption models, analysis of digital labour conditions, exploration of consumer trust, promotion of green retail practices, bridging of digital disparities, and alignment of research with national policy frameworks. The proposed agenda seeks to guide scholars, practitioners, and policymakers toward more inclusive, responsive, and sustainable digital retail adoption strategies in Malaysia.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Digital Retail Adoption, Malaysia, Interdisciplinary Research, SME Digitalisation, Technology and Society |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5428 Retail trade |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences > Department of Business Administration |
| Depositing User: | Dr Suharni Maulan |
| Date Deposited: | 10 Nov 2025 09:38 |
| Last Modified: | 10 Nov 2025 09:38 |
| URI: | http://irep.iium.edu.my/id/eprint/124221 |
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