IIUM Repository

Dr Suharni Maulan

Business Administration


Profile Picture

Latest Additions

  1. Maulan, Suharni (2016) Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter? International Journal of Economics, Management and Accounting, 24 (2). pp. 209-226. E-ISSN 2462-1420
  2. Maulan, Suharni and Omar, Nor Asiah and Ahmad, Maisarah (2016) Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing, 7 (3). pp. 331-354. ISSN 1759-0833 E-ISSN 1759-0841
  3. Maulan, Suharni and Muhammadun Mohamed, Zakiah and Mohd Yasin, Norjaya (2010) The development of MHE brand equity from international students’ perspective. In: International Conference on Marketing (ICMAR 2010), 23rd-24th June 2010, Renaissance Hotel, Kuala Lumpur. (Unpublished)
  4. Maulan, Suharni and Omar, Nor Asiah (2015) Halal brand awareness influence on consumers’ loyalty towards Islamic banking system. In: Kuala Lumpur International Business and Social Science Research Conference (KLIBSRC) 2015, 7th-8th Aug. 2015, Universiti Kuala Lumpur, Kuala Lumpur.
  5. Abd Rahman, Nik Mutasim and Alias, Mohamad Adnan and Maulan, Suharni (2006) Revisiting the relationship between organizational commitment and professional commitment: a case study of academicians in a private educational institution. Malaysian Management Journal, 10 (1&2). pp. 1-17. ISSN 0128-6226