ثنائية الصورة والخطاب في محتوى المواقع الرسمية لوزارتي الثقافة السعودية والماليزية: دراسة أدبية نقدية مقارِنة = The dual image and discourse through the official websites’ content between Saudi and Malaysian ministries of culture: a comparative critical literary study

Mohsen, Hamoud Yahya Ahmed and Al-Bakr, Fahad Ibrahim and Alosman, Abdulrahman (2025) ثنائية الصورة والخطاب في محتوى المواقع الرسمية لوزارتي الثقافة السعودية والماليزية: دراسة أدبية نقدية مقارِنة = The dual image and discourse through the official websites’ content between Saudi and Malaysian ministries of culture: a comparative critical literary study. Al-Risalah: Journal of Islamic Revealed Knowledge and Human Sciences (ARJIHS), 9 (1). pp. 224-267. E-ISSN 2600-8394

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Abstract

This research paper aims to explore the aesthetics of imagery and literary discourse in the official content disseminated by the Saudi and Malaysian Ministries of Culture, through a comparative analysis. The study examines images, video clips, and speeches published on the ministries' official websites. These two institutions were specifically selected due to their shared cultural relevance, linguistic and religious commonalities, and their literary and aesthetic engagement with cultural representation. The research focuses on the interplay between visual imagery and textual discourse, evaluating the extent to which each contributes to promoting cultural narratives and achieving both short- and long-term strategic objectives. These include showcasing cultural landmarks, historical depth, geographical uniqueness, and touristic appeal, thus generating symbolic and economic value for both nations. Moreover, the study investigates how cultural soft power is articulated through the presentation of Saudi and Malay civilizational heritage. The findings highlight a pronounced duality in the use of imagery and discourse across both ministries' platforms, shaped by aesthetic choices reflective of cultural identity, tourism, and the arts. The research also underscores the ministries' strategic use of semiotic and argumentative discourse, through images, slogans, symbols, posters, and video content, as tools of persuasion and cultural promotion. These elements are often grounded in the language of reports, media releases, cultural initiatives, and public announcements, reinforcing their role as vehicles of national branding and soft power diplomacy.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Duality, Content Analysis, Image, Discourse, Ministry Website.
Subjects:	P Language and Literature > PJ Semitic > PJ6001 Arabic
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Arabic Language and Literature Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Dr Abdulrahman Alosman
Date Deposited:	08 Jul 2025 09:52
Last Modified:	08 Jul 2025 09:52
URI:	http://irep.iium.edu.my/id/eprint/121961

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