Recombinant collagen-like protein: ethical policy and consumers’ likelihood to consume

Duasa, Jarita and Zainan Nazri, Nurul Jannah and Fatah Yasin, Raudlotul Firdaus (2025) Recombinant collagen-like protein: ethical policy and consumers’ likelihood to consume. Journal of Islamic Accounting and Business Research, 16 (1). pp. 1-24. ISSN 1759-0817 E-ISSN 1759-0825

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Abstract

Purpose – This study aims to investigate the tendency that Malaysian consumers will choose the recombinant collagen-like protein (RCLP) from bacteria as an alternative source of collagen in their consumption and the determinants of the consumer acceptance. Design/methodology/approach – Quantitative approach is adopted in the study. Descriptive analysis and logistic regression are used to analyze primary data collected from a survey. Findings – The likelihood of consumers choosing RCLP as an alternative source of collagen is higher among elderly and females. The choice is significantly influenced by the idea that the collagen should support maqasid al-syariah, approved by national Islamic body, should clear on the ingredients used and could boost local economic activities in the future. Research limitations/implications – An ethical halal policy should be outlined as the guiding principles to the potential producers of RCLP. Originality/value – An alternative source of collagen using bacteria as proposed is not yet being introduced in Malaysian industry, and the analysis on probability that consumers will accept this new sourced collagen product is using primary data from survey

Item Type:	Article (Journal)
Uncontrolled Keywords:	Recombinant collagen-like protein, Ethical policy, Consumers, Logit regression
Subjects:	BPC Science and Technology in Islam BPH Islamic Economics BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Economics Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr. Jarita Duasa
Date Deposited:	15 Jan 2025 14:50
Last Modified:	15 Jan 2025 15:31
URI:	http://irep.iium.edu.my/id/eprint/118495

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