The concept of al-falah (holistic success) as a factor in creating a sustainable competitive advantage of Yayasan Dakwah Islamiah Malaysia (YADIM)

Mohamad, Roslan and Mhd Sarif, Suhaimi (2024) The concept of al-falah (holistic success) as a factor in creating a sustainable competitive advantage of Yayasan Dakwah Islamiah Malaysia (YADIM). International Journal of Law, Government and Communication, 9 (38). pp. 111-131. E-ISSN 0128-1763

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Abstract

This study aims to explore the concept of Al-Falah (holistic success) as the factor that can contribute to creating a sustainable competitive advantage for the public sector organization through a qualitative research design involving document analysis and semi-structured interviews. Al-Falah is a very rich word and dynamic term that is generally associated with action that constitutes a comprehensive meaning of success, which is the intended result of sustainable competitive advantage. Sustainable competitive advantage is an important concept in strategic management that refers to an organisation's ability to outperform its competitors. Competitiveness can be achieved through many factors, such as product uniqueness, cost-effectiveness, innovation, and service quality. There is a difference between the aims of competitive advantage for a public sector organisation with that of a private sector since their creation is to fulfil the responsibilities of government and not for commercial and profit orientation. The study affirmed that the Al-Falah (holistic success) concept as an appropriate framework to create sustainable competitive advantage for organisations in a public sector setting since the motivation is engaging in public good by providing their knowledge base and services for the benefit of the populace and not for profit and market orientation.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Al-Falah, Competitive Advantages, Public Sector, YADIM
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5549 Personnel management
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	30 Dec 2024 12:29
Last Modified:	30 Dec 2024 12:29
URI:	http://irep.iium.edu.my/id/eprint/117201

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