Mobile commerce adoption in Malaysia: a conceptual framework

Haque, A. K. M. Ahasanul and Barry, Moussa and Jan, Muhammad Tahir (2024) Mobile commerce adoption in Malaysia: a conceptual framework. Open Journal of Economics and Commerce, 5 (1). pp. 4-12. ISSN 2638-549X

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Abstract

The high acceptance of mobile commerce transactions among Malaysian consumers has become a major obstacle for mobile commerce providers. This study examines the adoption of mobile commerce in Malaysia, focusing on the influence of information quality, system quality, and service quality on customers’ intention to use it. It highlights literature on the relationship between intention and mobile commerce acceptance and the moderating effect of perceived cost. The DeLone and McLean updated IS Success Model is the basis of the proposed research model. The study suggests that mobile commerce providers should create user-friendly websites, provide comprehensive information, and deliver high-quality services to boost consumer acceptance. It is also proposed that perceived cost is moderating the acceptance of mobile commerce. This research contributes to the understanding of mobile commerce adoption and provides insights for mobile commerce providers. Further research is recommended due to its conceptual nature and the need for empirical investigation.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Mobile Commerce, Acceptance, Intention, Cost, Malaysia.
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	24 Dec 2024 17:42
Last Modified:	24 Dec 2024 17:42
URI:	http://irep.iium.edu.my/id/eprint/117020

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