Factors influencing the intention to use m-commerce in Malaysian: an extended IS success model

Barry, Moussa and Haque, A. K. M. Ahasanul and Jan, Muhammad Tahir (2024) Factors influencing the intention to use m-commerce in Malaysian: an extended IS success model. International Journal of Advances in Applied Sciences, 13 (2). pp. 957-969. ISSN 2252-8814 E-ISSN 2722-2594

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Abstract

The progress of mobile technology has undergone substantial development in recent years, leading to the emergence of new and creative ideas. This paper investigates the factors influencing consumers' intentions to use mobile commerce in Malaysia. The DeLone and McLean updated information system success model served as the basis for this study's proposed model. A convenience sampling method was employed to collect 310 surveys from smartphone owners who conduct mobile commerce activities in Malaysia. A “two-stage structural equation modeling” (SEM) technique assessed the research model and the study's assumptions. The findings revealed that “information quality”, “service quality”, “system quality”, and “trust” significantly influence consumers' “intention to use mobile commerce in Malaysia”. The findings further reveal that “system quality” is the strongest factor influencing the “intention to use mobile commerce in Malaysia”. Therefore, the research outcomes will benefit academicians, researchers, policymakers, and practitioners in the mobile commerce industry in Malaysia. To the best of the authors’ knowledge, this is the first empirical study that expanded the “information system success model” by including “trust” in the context of Malaysian mobile commerce users’ “intentions”. However, further research is recommended to explore the factors influencing consumers' “intention to use mobile commerce in Malaysia”.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Information system success model Intention Malaysia Mobile commerce Trust
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	24 Dec 2024 17:13
Last Modified:	24 Dec 2024 17:13
URI:	http://irep.iium.edu.my/id/eprint/117017

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