Analyzing cognitive and affective responses in virtual reality tourism with a special focus on mosque visits among generation Y

Mat Desa, Sıtı Nuur Hamızah and Md Sawari, Siti Salwa and Hussin, Siti Rahayu (2024) Analyzing cognitive and affective responses in virtual reality tourism with a special focus on mosque visits among generation Y. In: Youth and Halal Tourism Research. KSTCL Press, Muar, Johor, pp. 70-76.

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Abstract

Purpose: To determine Generation Y’s cognitive and affective responses to virtual reality mosque tourism. Methods/Design/Approach: A total of 100 Generation Y involved in this study. The sample was selected using nonprobability sampling among Muslim. The data were analyzed using IBM Statistical Package for Social Science version 26 through descriptive analysis. Findings: As a result, the virtual reality experience allows tourists to immerse themselves in exploring new mosque destinations and acquiring fresh knowledge. Implication: The finding suggest that the 360-degree VR Mosque Tour significantly engages participants to the point of forgetting their physical surroundings. This implies that incorporating virtual reality in mosque tourism can enhance the overall engagement and immersive experience for tourists, potentially leading to increased interest and participation.

Item Type:	Book Chapter
Uncontrolled Keywords:	Mosque tourism, virtual reality, cognitive response, affective response
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Siti Salwa Md Sawari
Date Deposited:	29 Aug 2024 15:02
Last Modified:	30 Aug 2024 11:47
URI:	http://irep.iium.edu.my/id/eprint/114144

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