Nurturing entrepreneurial excellence: the transformative curriculum of entrepreneurship week (Entrepweek)

Suib, Fatin Husna and Ramdzan Ali, Al Amirul Eimer and Ahmad Suki, Amirah and Abdul Razak, Arbaiah and Abdul Rahman, Rozailin (2024) Nurturing entrepreneurial excellence: the transformative curriculum of entrepreneurship week (Entrepweek). IIUM Journal of Case Studies in Management, 15 (1). pp. 109-117. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

Entrepreneurship Week (EntrepWeek) at the Kulliyyah of Economics and Management Sciences (KENMS), International Islamic University Malaysia, has undergone a transformative journey from its origins as a physical bazaar in 2013 to a hybrid model. Organized by collaborative efforts, the event empowers KENMS entrepreneurship students through practical showcases, real-time learning modules, and solutions to employability challenges. Utilizing a digital presence on various platforms, the program spans 14 weeks, integrating digital business training, online and physical bazaars, and a business pitching competition. Training modules cover essential entrepreneurial skills, and strategic partnerships with industry experts enhance students' learning experiences. Beyond the university, EntrepWeek reaches external entrepreneurs through flagship programs, contributing to RM 1.6 million in student sales and gaining recognition through awards. This initiative actively supports Sustainable Development Goals 4, 8, and 9, emphasizing quality education, decent work and economic growth, and innovation. EntrepWeek stands as a dynamic initiative fostering entrepreneurship and making a multifaceted impact on education, economic growth, and innovation.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Entrepreneurs, Digital Entrepreneurship, Digital Marketing, Training, Sustainable Development Goal.
Subjects:	H Social Sciences > HB Economic Theory > HB522 Income. Factor shares.Interest.Profit.Entrepreneurship
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Fatin Husna Suib
Date Deposited:	01 Aug 2024 09:21
Last Modified:	01 Aug 2024 09:24
URI:	http://irep.iium.edu.my/id/eprint/113541

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