Factors influencing consumer ethical decision making of purchasing pirated software: structural equation modelling on Malaysian consumer

Haque, A. K. M. Ahasanul and Rahman, Sabbir and Khatibi, Ali (2010) Factors influencing consumer ethical decision making of purchasing pirated software: structural equation modelling on Malaysian consumer. Journal of International Business Ethics, 3 (1). pp. 30-40. ISSN 1940-1485

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Abstract

The study explores the factors influencing consumer ethical decision making when purchasing pirated software. 300 questionnaires were distributed among potential respondents for this study, of which 250 were returned.After completing the screening process, only 200 responses were considered complete and valid to undergo data analysis. In this study, exploratory factor analysis was used to identify the salient attributes that impact consumer ethical decision making when purchasing pirated software. In addition, SEM (Structural Educational Modeling) was employed to identify the relationship among the variables. The results of the study showed that there is a significant relationship between consumer moralities, social influence, and consumer moral judgment towards the consumer ethical decision-making when purchasing pirated software. The outcome of this research showed a comprehensively integrated framework allowing policy makers and business enterprises to explore dimensions like morality, social influences and moral judgment and their effect on the consumer’s decision-making in purchasing pirated software. However, further research is needed to examine these factors in Malaysia with additional samples before generalizations can be accurately made.

Item Type:	Article (Journal)
Additional Information:	5056/11022
Uncontrolled Keywords:	Consumer behavior, software piracy, ethics, consumer morality, social influence, moral judgment
Subjects:	B Philosophy. Psychology. Religion > BJ Ethics > BJ1725 Ethics of social groups, classes, etc. Professional ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	21 Dec 2011 11:28
Last Modified:	03 Oct 2013 23:13
URI:	http://irep.iium.edu.my/id/eprint/11022

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