Applied artificial intelligence: acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context

Uzir, Md Uzir Hossain and Bukari, Zakari and Al Halbusi, Hussam and Lim, Rodney and Wahab, Siti Norida and Rasul, Tareq and Thurasamy, Ramayah and Jerin, Ishraq and Chowdhury, M Rezaul Karim and Tarofder, Arun Kumar and Yaakop, Azizul Yadi and Abdul Hamid, Abu Bakar and Haque, A. K. M. Ahasanul and Rauf, Abdur and Eneizan, Bilal (2023) Applied artificial intelligence: acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context. Heliyon, 9 (8). pp. 1-24. ISSN 2405-8440

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Abstract

Technology and its continuous advancement facilitate human beings to get rid of their criticality and limitation. Applied artificial intelligence (AAI) is one of the latest forms that delimited the limitation of human beings. Smartwatch acts as an applied artificial intelligence to assist various patients to check medical care without going to hospital and physicians. This (three) multiplestudy research focused on the intention to use, purchase, and their satisfaction and spread positive word of mouth among others in the Ghanaian. To investigate these issues two renowned theories were underpinned- TAM theory and the Stimulus-Organism-Response (S–O-R). Total 550, 320, and 170 respondents were interviewed with Google forms due to COVID-19 using social media. AI-enabled smartwatch considering Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Credibility (PC), Perceived Self-Efficacy (PSE), and Perceived Financial Cost (PFC) were significant on intention to adoption and adoption intention on actual purchase. The final study showed device quality, its service level, their usage experience, perceived value, and the extent to which the satisfied customers made positive word of mouth to their friends and family, colleagues and followers. This research is significant in understanding the usage of AIenabled smartwatches as a device doctor or electronic doctor (e-doctor).

Item Type:	Article (Journal)
Uncontrolled Keywords:	Applied artificial intelligence S–O-R model Positive word of mouth Healthcare service. smartwatches
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	09 Oct 2023 16:06
Last Modified:	09 Oct 2023 16:06
URI:	http://irep.iium.edu.my/id/eprint/107371

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