Travel Mobile Apps MUSAFIR: Explore the world one step at a time.

Ahmad, Siti Yuliandi and Sawari, Siti Salwa (2023) Travel Mobile Apps MUSAFIR: Explore the world one step at a time. In: International Conference of Education & Futuristic Innovation 2023, 28 September 2023, Kelantan. (In Press)

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Abstract

One of the primary concerns when traveling to new places is finding the route and allocating time between each attraction. Previous studies have focused on mobile application usage, satisfaction, and quality during travel. However, there is a need for mobile apps that focus on the routes between attraction places, notifying users if these places are crowded, and recommending alternative destinations. Additionally, there is a need for a single platform where service providers can offer promotions and vouchers to attract customers. This study addresses these needs in collaboration with input from users and attraction place service providers. The mobile app 'MUSAFIR' is designed to help end-users plan their road trips efficiently during travel. The app provides information about alternative routes, estimated arrival times, recommended alternative destinations if the initial choice is overcrowded, and the option to book and communicate with service providers for the latest promotions. The apps allow tourists to explore Malaysia in a better way and up-to-date information about tourism destinations thus improving tourists' overall travel experience.

Item Type:	Proceeding Paper (Other)
Uncontrolled Keywords:	Musafir, Travel, Mobile Apps
Subjects:	H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr. Siti Yuliandi Ahmad
Date Deposited:	20 Sep 2023 15:39
Last Modified:	27 Oct 2023 12:48
URI:	http://irep.iium.edu.my/id/eprint/106882

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