Influence of Sejahtera Responsible Consumerism among young consumers in Malaysia

Zainudin, Dolhadi and Mhd. Sarif, Suhaimi (2023) Influence of Sejahtera Responsible Consumerism among young consumers in Malaysia. Journal of Islamic Management Studies, 7 (1). pp. 3-17. E-ISSN 2600-7126

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Abstract

There has been an increasing trend of responsible consumerism and sustainability practices among the young generation in Malaysia. Therefore, this research aims to investigate the impact of Sejahtera Responsible Consumerism on young consumers in Malaysia, with a focus on their awareness, motivations, and obstacles in adopting responsible consumerism practices. The motivation behind conducting this research is to explore the understanding of sustainable, ethical, and Sejahtera Responsible Consumerism practices and identify factors influencing consumption behaviors among the younger generation in Malaysia. The findings underscore the need for educational initiatives to raise awareness and understanding of responsible consumerism, addressing societal norms, lack of knowledge, and limited exposure. Collaborative efforts among stakeholders are crucial in fostering a culture of responsible consumerism. The study provides valuable insights for businesses, marketers, and consumer protection organizations to promote responsible consumption. In terms of theory. this research contributes to consumer behavior theory by exploring the impact of Sejahtera Responsible Consumerism on young consumers in Malaysia and understanding the factors influencing responsible consumerism practices, including awareness, motivations, and obstacles. In practice, it highlights the necessity of educational initiatives aimed at increasing responsible consumerism awareness among young consumers in Malaysia. Overall, this research has the potential to foster a conscientious consumer culture in Malaysia, acknowledging the evolutionary nature of consumer behavior, promoting interactive exposure, and nurturing passion and dedication among young consumers, leading to positive social, environmental, and economic outcomes.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Sejahtera Responsible Consumerism, Young consumers, Awareness, and motivations
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	19 Sep 2023 14:39
Last Modified:	19 Sep 2023 14:39
URI:	http://irep.iium.edu.my/id/eprint/106779

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